Partner acquisition pipeline
Territory lead
"Secure your 1km"
Onboarding
Products + SLA begins
Paying
₹3,000/mo or ₹30k/yr
Star Partner
Gold / Silver / Bronze
Renewal / upsell
Annual → saves ₹6k
💬
WhatsApp broadcast → order — 9,000+ base on Interakt/WATI. Broadcast → customer taps CTA → lands on junction storefront → orders within 2hr window.
📱
App / PWA direct entry — Junction home → category browse → multi-store cart. PWA at Month 4, React Native partner app at Month 6.
Platform actors — click any to expand detail
🛒
Customer
9,000+ registered
400 active monthly
🏪
Junction Partner
1km exclusive territory
₹3,000/mo subscription
💇
Service Partner
Salon · Spa · Gym · Cafe
Voucher redemption
🏷️
White Label Partner
Own domain storefront
₹5–8k/mo add-on
📦
Wholesaler / B2B
Supplier to partners
Net-7/14 credit ledger
⚙️
Admin Panel
23 screens · 6 zones
Ops · Finance · Growth
↓Browse & discover
↓List & manage
↓Receive vouchers
↓Branded selling
↓Supply chain
↓Monitor & control
1. DiscoveryJunction home → category browse → product detail → multi-store cart
1. SetupTerritory lock (1km) → product listing → delivery config (own staff / Uber / Porter)
1. EnrollSubscribe ₹3,000/mo → configure voucher type (10% / 25% / 40% / free)
1. ConfigureOwn domain URL → segment theme auto-assigned → catalog from master
1. B2B portalGated storefront → dual-price catalogue (piece vs box) → MOQ pooling
1. God ViewAll junctions live — GMV · SLA · surge · orders · partner health
2. CheckoutSplit order auto-routed → ₹30 delivery (surge ₹50–80 peak/festival) → Razorpay
2. FulfillNew order alert → accept → pack → dispatch. Click & Collect also available
2. RedeemCustomer presents voucher → service rendered → partner logs redemption
2. SellCustomer orders on partner's domain → same fulfillment pipeline as junction
2. Credit cyclePartner orders raw material → credit tracked → UPI/NEFT direct (no gateway)
2. OperationsSLA watchboard · payout manager · returns tracker · delivery ops
3. LoyaltyOnionz Club (Free → ₹149 → ₹199/mo) → earn service vouchers → reorder AI nudge
3. GrowSLA score → Star tier (Gold/Silver/Bronze) → Partner Academy → annual renewal
3. RetainSLA scored · redemption count tracked · high-intent customers only (Anti-Groupon)
3. Revenue₹3,000/mo base + ₹5–8k add-on → channel-tagged orders in unified dashboard
3. SettleNet-7/14 settlement → OTP-tiered confirmation → 4-tier account blocking
3. Growth & exitWA broadcast · MRR dashboard · Club admin · data intelligence · exit metrics
How actors interact with each other
Customer → Junction Partner → Order placed & fulfilled
Customer → Service Partner → Voucher redeemed
Customer → White Label → Orders on partner's own domain
Wholesaler → Junction Partner → Raw material supply
Junction Partner → Service Partner → Voucher ecosystem (same ₹3k/mo)
Admin → All Actors → Territory mgmt · SLA control · payouts
WA Broadcast → Customer → Re-engagement → order within 2hr
Onionz Club → Customer → Service Partner → Earned voucher loop
Junction Manager — expansion command layer (P65)
📍 Rollout roadmap
Now: 1 junction · Pattom pilot
M4–6: 4 junctions · Club launch
M7–12: 10 junctions · Year 1
Y2: 25 junctions · ₹2.6 Cr
Y3: 50 junctions · Exit ₹11–14 Cr
All actors feed into →
↓
Shared commerce OS — all actors connect here
All platform data flows up to →
↓
God View (P64) — Arun's command layer
📈
Volume
Orders today · In-flight · Pickup · Failed
💰
Finance
GMV · Net revenue · Surge income · MRR
🗺
Junction map
Live pins · Surge active · SLA issues
⚡
Surge
Active slots · Current rate · Toggle
🔴
Alerts
SLA probation · Overdue orders · Returns
🎯
Exit metrics
ARR tracker · 3× multiple · Y3 target
Onionz Platform Flow — v2.0
Confidential · Arun Babu · Trivandrum · Build-to-exit ₹11–14 Cr